Every August for the last 71 years, Las Patronas has welcomed hundreds of guests to the La Jolla Beach and Tennis Club transformed for just one night into a fantastic wonderland. The evening is a culmination of many months of planning and industry by Las Patronas members, a group of fifty plus women who dedicate their time and talent to produce one of San Diego’s premier parties – the annual Jewel Ball.

The first lighthearted dinner-dance was held in 1947 – attracting 200 guests, and raising $1,357. At that time, La Patronas included 14 members who contributed handmade decorations. Today, Las Patronas members plan and build design elements offsite and transport them, piece by piece, to the La Jolla Beach and Tennis Club during the week leading up to the ball. Elaborate sets, exquisite culinary treats, and inspiring entertainment are arranged – all to the delight of guests.

The annual Jewel Ball is a celebration of a year-long effort to raise support for our worthwhile beneficiaries. The Jewel Ball is unique among other charity events in San Diego – held without a live auction or paddle raise – guests are treated to a fabulous evening under the stars in celebration of our supporters and in honor of our beneficiary organizations.

The 72nd Jewel Ball, Viva La Vida, will honor the folkloric and fine art of our beautiful neighbor to the south, Mexico. Named in honor of Frida Kahlo’s final painting, the Jewel Ball will celebrate equally the beauty created in the hands of artisans to the spectacular canvasses and murals that grace the world’s finest museums. This year, Las Patronas will transport our guests to the haciendas and centros of Mexico City and find themselves immersed in the vibrancy, color, and spirit that embodies its art. Translated to “Live the Life”, Viva La Vida will encourage us to live boldly with spirit, courage, and verve—it is this spirit that buoys both our nonprofit beneficiary partners and our membership with the fortitude to make deep, lasting change in San Diego.

Jewel Ball Chair

Jennifer Edstrom
Jewel Ball Chair
72nd Annual Jewell Ball – Viva La Vida