On the first Saturday in August, the pulse of hundreds of partygoers electrifies the graceful twilight at the La Jolla Beach and Tennis Club. The evening is a culmination of many months of planning and industry by the members of Las Patronas, a group of fifty plus women who dedicate their time and talent to produce one of San Diego’s premier parties – the annual Jewel Ball.
The first lighthearted dinner-dance was held in 1947 – attracting 200 guests, and raising $1,357. At that time, La Patronas included 14 members who contributed handmade decorations. Today, Las Patronas members plan and build design elements offsite and transport them, piece by piece, to the La Jolla Beach and Tennis Club during the week leading up to the ball. Elaborate sets, exquisite culinary treats, and inspiring entertainment are arranged – all to the delight of guests.
The annual Jewel Ball is a celebration of a year-long effort to raise support for our worthwhile beneficiaries. The Jewel Ball is unique among other charity events in San Diego – held without a live auction or paddle raise – guests are treated to a fabulous evening under the stars in celebration of our supporters and in honor of our beneficiary organizations.
As Las Patronas enters its 71st year, its rich traditions and history are enhanced by modern values and efficiencies. As public funding for social, cultural, educational, and health programs continues to decrease, the mission of Las Patronas is more critical than ever. Las Patronas remains steadfastly noncommercial, nondiscriminatory, nonsectarian, and nonpolitical. Most importantly Las Patronas has kept alive an original tenet of its founders – enriching the lives of its members through the joy of giving to others.
Jewel Ball Chair
Jewel Ball Chair
71st Annual Jewell Ball – Taking Flight