August 5, 2017 La Jolla Beach & Tennis Club Buy Tickets Sponsor the Ball Your cash donation will have the most impact on our ability to fund our deserving beneficiaries. Sponsor Donations Gain exposure for your business while helping us with the Silent Auction & Opportunity Draw. Donation Advertise in the Program Book Highlight your favorite beneficary. Give Exposure to your business. Advertise In-Kind Donations Help us reduce costs by donating food, beverages, design elements or entertainment. In-Kind Donation About the Ball The first Jewel Ball was held in 1946. Design begins very early and building begins in a warehouse in January... (READ more) Past Jewel Balls Each year the Ball has a new theme. Click here to see images from previous Jewel Balls.