About the Ball

On the first Saturday in August for the past 72 years, Las Patronas has welcomed guests at the La Jolla Beach & Tennis Club, which is transformed for one evening into a magical black tie event. The annual Jewel Ball is a celebration of a yearlong effort by the 50 members of Las Patronas to raise support for our worthy beneficiaries. The Jewel Ball is unique among other charity events in San Diego – held without a live auction or paddle raise – guests are treated to an exceptionally fun night of dining and dancing under the stars in celebration of our nonprofit beneficiaries and generous supporters.

The first Jewel Ball gala was held in 1947 – attracting 200 guests, and raising $1,357. At that time, La Patronas included 14 members who contributed handmade decorations. Today, the 50 active members of Las Patronas proudly carry on the traditions of our founding members. We still build the design elements offsite and transport them, piece by piece, to the La Jolla Beach & Tennis Club to ultimately create one of San Diego’s best fêtes, The Jewel Ball.

The 73rd Jewel Ball, Wonderland, will give you the key to a journey down the rabbit hole, into a fantasy world where the impossible is possible. Sipping on our signature cocktail you could find a ‘shrunken’ you surrounded by giant flowers, butterflies and mushrooms. The Queen of Hearts may invite you to a game of croquet with her flamingo mallets. A deck of cards could come to life, and the roses will be properly painted red, so you don’t lose your head. You will then be whisked into the Mad Hatter’s Ballroom where playful and elegant collide in the most wonderful way!

Las Patronas invites you to immerse yourself in the beauty and charm of the 73rd Jewel Ball. Mark your calendar for Saturday, August 3, 2019, for a spectacular evening at the La Jolla Beach & Tennis Club in Wonderland.


Nicole Velazquez
Chair, Jewel Ball 2019